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Champion Tracking — Job Change Signals

Past champions who move to new companies win deals at 37% vs 19% for cold outbound, based on 230K champions and $256M in pipeline (Champify). They convert at 3x the rate of cold prospects (UserGems). 30% of B2B contacts switch jobs annually (Cognism), so automated champion tracking pays for itself fast.

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How do I detect job changes with Claude Code?

The core prompt pulls your CRM, detects who moved, finds new emails, and updates your records in a single pass. Tell Claude Code:
“Find contacts in my HubSpot who changed jobs, get their new work emails, update HubSpot, and add job changers to my re-engagement campaign”
With Codex: 
codex "Pull my closed-won contacts from HubSpot, check which ones changed companies, find their new work emails, and flag them for re-engagement"
Uses the job-change-detector skill.

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What does the champion tracking workflow do step by step?

Priority: P0-P1 | 90-day decay | 48h SLA | Route to original AE
1

Pull CRM contacts

Extract contacts from HubSpot/Salesforce via MCP. Focus on closed-won contacts, active champions, and power users from the last 24 months.
2

Enrich current company

Check each contact’s current employer against their CRM record using LinkedIn profile data or enrichment providers.
3

Flag job changers

Identify contacts whose company no longer matches. Tag with previous company, previous deal value, and relationship strength.
4

Find new emails

Run email waterfall for new company domain. Use the multi-provider waterfall to maximize hit rate.
5

Push to CRM + sequence

Update CRM records with new company info, create a new contact record at the new company, and trigger re-engagement campaign via MCP.

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Which sub-plays should I run for different champion scenarios?

Route each champion through the right sub-play based on their new company’s relationship with you.
  • 1A: Champion moves to a new logo — Not yet a customer, but the company fits your ICP. Send a personal congratulations within 48 hours. A warm intro from someone who already believes in your product is the best new-logo entry point.
  • 1B: Champion moves to an existing customer — Alert the CSM and AE immediately. The champion can push expansion from inside.
  • 1C: Champion moves to an active deal — Tell that AE today. The champion validates your product internally and can shorten the evaluation cycle.
  • 1D: Key contact leaves an active deal — A risk signal, not an opportunity. Map the remaining buying committee immediately. Single-threaded deals win at roughly 5% (Gong).

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What email template works for champion re-engagement?

Subject: The move to [New Company] [First Name], Saw you joined [New Company] as [Title]. Good move. I keep thinking about what your team built at [Previous Company] — the [specific result]. I’d imagine the first 90 days at [New Company] are about [rebuilding/scaling/standing up]. If [product] makes sense there, I’m around. Either way, congrats.
Timing matters: Day 1-2 feels like a bot. Day 3-5 feels human. After day 7, you are one of many.

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When should I upgrade a champion signal to P0?

Stack champion tracking with other signals to prioritize your outreach queue. Upgrade triggers:

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Frequently Asked Questions

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How often should I scan for job changes?

Weekly. Daily scans burn credits without meaningful lift since most job changes are detectable within a few days. Monthly is too slow. The 48-hour SLA matters because the first seller to reach out after a job change is 5x more likely to win (Autobound).

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What if the champion moved to a company that is too small or outside my ICP?

Still send the congratulations. Champions talk to other champions. Even if their new company is not a fit, they may refer you to peers at companies that are. Track the relationship in your CRM as “non-ICP champion” for future reference.

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Should I reassign the champion to a new AE or keep the original relationship?

Route to the original AE. The existing relationship is the whole point. If territory rules conflict, make an exception. Relationship continuity drives conversion.

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How do I handle a champion who left on bad terms?

If the champion churned or had a negative experience, flag for manager review before outreach. A bad re-engagement attempt burns the bridge permanently. Consider whether the product issues that caused the negative experience have been resolved.

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What CRM fields should I track for champion monitoring?

At minimum: original deal value, relationship strength (champion/user/evaluator), last interaction date, and original AE. These fields let you prioritize which job changes to act on first.
Related: Hiring Signals | Fundraising Signals | Deal Risk Signals | CRM Cleaning & Job Changes